Stop Doing Your Best Work

Ervin SinclairCreativity, ProductivityLeave a Comment

Do your best work.

You’ve heard this statement your whole life. It’s a phrase that is loved by school teachers, employers, friends, and self-help gurus. Presumably, this “call to action” is meant to motivate, to encourage you to push yourself to be better.

But I believe a misunderstanding of this statement has mislead many people and has had disastrous effects on countless creative projects.

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