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The time comes in every creative project when you sit back, look at your work, and ask yourself, “why?”
“Why am I doing this?”
“Why isn’t this working?”
“Why did I think this would matter?”
It’s tempting, at this point, to think, “Is this idea worth the effort, or should I move on to something else?”
But that’s the wrong question to ask. Because the problem might not be with your project at all—it might be with your process.